If you approach your marketing goals in a similar fashion, you’ll have a much higher conversion rate from your efforts. They open Facebook, Twitter, LinkedIn and other SM sites to connect with peers and maybe watch a viral video or two. Generally speaking, social media users don’t log on to watch advertisements and consume marketing content. There’s no better way to do this than maintaining your social media presence across platforms and actively engaging your audience.Įven if you’re not advertising, you’ll be building rapport with the customers who matter most.Ī word of advice: your message will carry much farther if you commit to soft-sells rather than all-out, no-holds-barred marketing. So, it follows that you’ll want to seize every opportunity you get to keep them around. It’s easy to see how much influence these customers carry on your business. They also cost you the least in terms of marketing. Case in point, did you know repeat customers are 5 times more profitable to your business than a typical shopper? Repeat customers are essential to your success, which is why it's so useful to find a way to help convince your audience to keep coming back to you.
Grow client base how to#
If you’re part of a business that’s been around the block a few times, you should know how to use social media marketing to generate repeat customers. Social media helps grow your customer base, but it also helps you maintain it. Using this data to create an effective marketing strategy is easy after you learn what makes your client base ‘tick.’ Stay Connected with Previous Clients Your social media news feeds are constantly feeding you updates on what your customers are thinking, what they’re doing, and what they’ll do next. It’s actually pretty hard not to do this on social media, to some extent. Once you have this information, you can tailor-fit your marketing approach to convert like crazy. Observing your customers in their natural habitat is essential to understanding how they think, and how they shop. Here are a few of the most important ones: Learn About Your Audience From building interpersonal relationships with clients to showing off your brand’s personality, there are many ways that social media helps grow your customer base and expand your business. With the Social Media Age in full-swing, you owe it to yourself to take advantage of the industry's helpful tools. Here's how to use social media marketing to stay connected with existing clients, post news, and encourage people to share what they love about your business.
In addition to generating new leads, social media provides you with the unique opportunity to get to know your customers.
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